Guide chapters
00 - How to use the guide01 - First choose the business and responsibility model, then build the marketplace02 - Construction plan: what must exist and when03 - Responsibility Matrix: Operator, Seller, and Suppliers04 - Seller Onboarding: Whom to Allow to Sell05 - Product card: information without which an offer cannot be published06 - GPSR: Product Safety in Practice07 - Product Category Gates08 - BDO, packaging, and EPR: who is actually responsible09 - Consumer Law: Sale, Withdrawal, and Complaint10 - Prices, Promotions, Ranking, Advertising, and Reviews11 - Payments, Payouts, VAT, and Sales Documents12 - GDPR without myths: what to record, where, and on what basis13 - DSA: reporting, moderation, and seller traceability14 - P2B: fair rules for business users15 - DAC7: seller data and annual reporting16 - E-commerce accessibility from June 28, 202517 - Cybersecurity and KSC/NIS218 - Retention: How long to store data and evidence19 - Post-launch operations: calendar and owners20 - Four business models - specific decisions21 - Document and Procedure Package to Prepare22 - GO / NO-GO Checklist Before Launch23 - Most Common Misconceptions24 - Sources and Update Principle§ - Important Disclaimer Regarding the Nature of the Material
Chapter 19
Post-launch operations: calendar and owners
Daily or real-time#
- alerts for dangerous products, fraud, account takeover, and unusual payouts;
- DSA/GPSR notification queue and authority deadlines;
- checkout errors, payment-order-refund discrepancies;
- offers awaiting documents and attempts to relist blocked products;
- security complaints identified from complaints and reviews.
Weekly#
- cases approaching the 14-day deadline or other SLA;
- changes in seller data, permissions, and PSP account statuses/associations visible to the operator; changes to the account itself are controlled by Stripe if they occur solely with them;
- sample of new offers and high-risk categories;
- undelivered shipments, chargebacks, and negative balances;
- availability reports and critical barriers.
Monthly#
- reconciliation of commissions, payouts, refunds, and PSP reports;
- audit of users with administrative privileges;
- review of recurring defects and high-risk sellers;
- test of random price proofs from 30 days, acceptances, and consents;
- backup and restore test results according to schedule;
- moderation, complaint, recall, and response time metrics.
Quarterly#
- DAC7 aggregates and data quality before year-end;
- GDPR rights and deletion tests in subordinate systems;
- review of suppliers, integration permissions, and chain security;
- availability of the full purchase path and key changes;
- verification of category document validity and responsible persons.
Annually#
- re-evaluation of micro/small/medium status for DSA, PAD, P2B, and NIS2;
- re-verification of key seller data and BDO;
- DAC7 report by the end of January and information for sellers;
- BDO reminders by the end of February and March 15;
- review of terms and conditions, policies, ranking, and role division;
- audit of retention, RCP, GDPR risk, cybersecurity, and incident plan;
- product recall drill: can you find sellers, batches, and buyers within hours.
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