Guide chapters
§ - Important Disclaimer Regarding the Nature of the Material00 - How to use the guide01 - First choose the business and responsibility model, then build the marketplace02 - Construction plan: what must exist and when03 - Responsibility Matrix: Operator, Seller, and Suppliers04 - Seller Onboarding: Whom to Allow to Sell05 - Product card: information without which an offer cannot be published06 - GPSR: Product Safety in Practice07 - Product Category Gates08 - Packaging and EPR: who is actually responsible09 - Consumer Law: Sale, Withdrawal, and Complaint10 - Prices, Promotions, Ranking, Advertising, and Reviews11 - Payments, Payouts, VAT, and Sales Documents12 - GDPR without myths: what to record, where, and on what basis13 - DSA: reporting, moderation, and seller traceability14 - P2B: fair rules for business users15 - DAC7: seller data and annual reporting16 - E-commerce accessibility from June 28, 202517 - Cybersecurity and NIS218 - Retention: How long to store data and evidence19 - Post-launch operations: calendar and owners20 - Four business models - specific decisions21 - Document and Procedure Package to Prepare22 - GO / NO-GO Checklist Before Launch23 - Most Common Misconceptions24 - Sources and Update Principle

Document and Procedure Package to Prepare

Documents visible to customers#

  1. Platform and sales terms and conditions, with a clear division between operator and seller.
  2. Seller information and terms specific to their offer.
  3. Privacy policy.
  4. Cookie policy/preference panel.
  5. Information on ranking, advertising, personalization, and reviews.
  6. Withdrawal instructions and a sample form.
  7. Complaint process.
  8. Channel for reporting illegal content/products and security issues.
  9. Information on service availability.

Documents and procedures for sellers#

  1. Seller terms and conditions/agreement compliant with P2B.
  2. Product data and document standards.
  3. Policy on prohibited and restricted products.
  4. Category instructions and admission criteria.
  5. Declaration of roles: manufacturer/importer/distributor, fulfillment, and responsible person in the EU.
  6. EPR declaration and evidence.
  7. DAC7 questionnaire and obligations.
  8. Rules for pricing, promotions, ranking, advertising, and reviews.
  9. SLA for fulfillment, withdrawals, complaints, and security.
  10. Procedure for suspension, appeal, termination, and data export.

Operator's internal documents#

  1. Responsibility model document.
  2. GDPR record of processing activities, role map, retention policy, and processor list.
  3. Data breach and rights violation procedure.
  4. DSA procedure and the ability to reconstruct moderation decisions in existing reports/logs.
  5. GPSR procedure, product recall, and traceability exercises.
  6. Category gateway matrix.
  7. Seller verification and exception procedure.
  8. DAC7 procedure and reporting calendar.
  9. EPR operator-seller-fulfilment procedure.
  10. 30-day price, review, and ranking procedure.
  11. Security, incident, business continuity, and backup plan.
  12. Availability assessment, testing, and remediation plan.
  13. DSA, PAD, P2B and NIS2 self-identification updated annually.
  14. Legal changes register and owner for each area.
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