Guide chapters
00 - How to use the guide01 - First choose the business and responsibility model, then build the marketplace02 - Construction plan: what must exist and when03 - Responsibility Matrix: Operator, Seller, and Suppliers04 - Seller Onboarding: Whom to Allow to Sell05 - Product card: information without which an offer cannot be published06 - GPSR: Product Safety in Practice07 - Product Category Gates08 - BDO, packaging, and EPR: who is actually responsible09 - Consumer Law: Sale, Withdrawal, and Complaint10 - Prices, Promotions, Ranking, Advertising, and Reviews11 - Payments, Payouts, VAT, and Sales Documents12 - GDPR without myths: what to record, where, and on what basis13 - DSA: reporting, moderation, and seller traceability14 - P2B: fair rules for business users15 - DAC7: seller data and annual reporting16 - E-commerce accessibility from June 28, 202517 - Cybersecurity and KSC/NIS218 - Retention: How long to store data and evidence19 - Post-launch operations: calendar and owners20 - Four business models - specific decisions21 - Document and Procedure Package to Prepare22 - GO / NO-GO Checklist Before Launch23 - Most Common Misconceptions24 - Sources and Update Principle§ - Important Disclaimer Regarding the Nature of the Material
Chapter 21
Document and Procedure Package to Prepare
Documents visible to customers#
- Platform and sales terms and conditions, with a clear division between operator and seller.
- Seller information and terms specific to their offer.
- Privacy policy.
- Cookie policy/preference panel.
- Information on ranking, advertising, personalization, and reviews.
- Withdrawal instructions and a sample form.
- Complaint process.
- Channel for reporting illegal content/products and security issues.
- Information on service availability.
Documents and procedures for sellers#
- Seller terms and conditions/agreement compliant with P2B.
- Product data and document standards.
- Policy on prohibited and restricted products.
- Category instructions and admission criteria.
- Declaration of roles: manufacturer/importer/distributor, fulfillment, and responsible person in the EU.
- BDO/EPR declaration and evidence.
- DAC7 questionnaire and obligations.
- Rules for pricing, promotions, ranking, advertising, and reviews.
- SLA for fulfillment, withdrawals, complaints, and security.
- Procedure for suspension, appeal, termination, and data export.
Operator's internal documents#
- Responsibility model document.
- RODO processing activity register, role map, retention policy, and processor list.
- Data breach and rights violation procedure.
- DSA procedure and the ability to reconstruct moderation decisions in existing reports/logs.
- GPSR procedure, product recall, and traceability exercises.
- Category gateway matrix.
- Seller verification and exception procedure.
- DAC7 procedure and reporting calendar.
- BDO/operator-seller-fulfillment procedure.
- 30-day price, review, and ranking procedure.
- Security, incident, business continuity, and backup plan.
- Availability assessment, testing, and remediation plan.
- DSA/PAD/P2B/KSC self-identification updated annually.
- Legal changes register and owner for each area.
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