Guide chapters
00 - How to use the guide01 - First choose the business and responsibility model, then build the marketplace02 - Construction plan: what must exist and when03 - Responsibility Matrix: Operator, Seller, and Suppliers04 - Seller Onboarding: Whom to Allow to Sell05 - Product card: information without which an offer cannot be published06 - GPSR: Product Safety in Practice07 - Product Category Gates08 - BDO, packaging, and EPR: who is actually responsible09 - Consumer Law: Sale, Withdrawal, and Complaint10 - Prices, Promotions, Ranking, Advertising, and Reviews11 - Payments, Payouts, VAT, and Sales Documents12 - GDPR without myths: what to record, where, and on what basis13 - DSA: reporting, moderation, and seller traceability14 - P2B: fair rules for business users15 - DAC7: seller data and annual reporting16 - E-commerce accessibility from June 28, 202517 - Cybersecurity and KSC/NIS218 - Retention: How long to store data and evidence19 - Post-launch operations: calendar and owners20 - Four business models - specific decisions21 - Document and Procedure Package to Prepare22 - GO / NO-GO Checklist Before Launch23 - Most Common Misconceptions24 - Sources and Update Principle§ - Important Disclaimer Regarding the Nature of the Material
Chapter 22
GO / NO-GO Checklist Before Launch
A 'no' answer to a point marked as blocking will halt public sales.
0 / 21checks completed
| Question | Required Status | Blocks Start? | |
|---|---|---|---|
| Is it known who the seller is for each item and is this visible to the customer everywhere? | YES | YES | |
| Does the payment flow support the marketplace's designated PSP? | YES | YES | |
| Do the seller and customer terms and conditions match the actual model? | YES | YES | |
| Does onboarding establish product roles, import, fulfilment and - only where applicable to the seller - BDO and DAC7? | YES | YES | |
| Is a trader's offer blocked if GPSR information actually required for the product, e.g., manufacturer, responsible person, identification, or necessary warning, is missing? | YES | YES | |
| Does each active category have an approved gateway? | YES | YES | |
| Is there a DSA/GPSR process with deadlines and an owner, and can the public contact use an existing form/email? | YES | YES | |
| Does the report have a persistent, searchable identifier - e.g., an existing UUID - and retain its status, decision, and communication? | YES | YES | |
| Can all buyers of a specific product/batch be found? | YES | YES | |
| Does the checkout display the full price and a clear payment obligation? | YES | YES | |
| Is the 30-day price calculated from the non-deleted history of offer and variant prices? | YES, if promotions exist | YES | |
| Do withdrawal, complaint, and refund processes function, and is the 14-day period reliably observed, even if manually queued/calendared? | YES | YES | |
| Are acceptances and consents separated, and can the system reconstruct the person/context, time, and immutable version regardless of the chosen technical structure? | YES | YES | |
| Are optional cookies blocked until consent is given? | YES | YES | |
| Does a seller see only their own order data? | YES | YES | |
| Does DAC7 have an owner, complete data, and a calendar? | YES, if the operator is subject to it | YES | |
| Does the BDO model distinguish between private/unregistered sales and business sales, and does it establish packaging and fulfillment roles only where applicable? | YES | YES | |
| Is the full purchase path available, or is there a confirmed micro-enterprise exemption? | YES | YES for an entity covered by PAD | |
| Has KSC self-identification been performed and a timeline established? | YES for medium/qualified entities | YES after the obligation takes effect | |
| Is MFA for administrators and high-risk local operations active, is there a log of PSP account/status changes, and are backups and restore tests performed; and are account/payout changes secured by the PSP if they occur solely with them? | YES | YES | |
| Are retention periods and the legal hold process known? | YES | NO, but needs to be fixed before scaling |
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